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European Market Review: Strong July Demand Meets First ADR Decline in 20 Months

August 22, 2024

ARTICLE SUMMARY

The European short-term rental market saw robust performance in July 2024, with demand reaching 57.6 million nights, up 17.7% year-over-year, despite experiencing its first Average Daily Rate (ADR) decline in 20 months. This report explores the current state of the European STR market, including economic factors influencing travel trends and the impact of the Paris Olympics.