Your Airbnb research questions, answered.

You can use our Airbnb market research tool to create custom comp sets that match your property's specific characteristics. Alternatively, you can connect your listing to your AirDNA account and we’ll automatically match you with 100 similar Airbnb properties. Rather than comparing your three-bedroom mountain cabin to studio apartments downtown, comp sets ensure you're analyzing truly comparable properties. This tailored approach gives you accurate benchmarks for pricing, amenities, and performance to maximize your competitive edge.

When performing a short-term rental market analysis, different metrics matter to short-term rentals. Focus on occupancy rates, Average Daily Rates (ADR), revenue potential, and Revenue per Available Rental (RevPAR). These key performance indicators reveal market health and potential return on investment (ROI). When you’re doing Airbnb research, you should also examine seasonal trends, guest demographics, and local regulations to get a complete picture of any vacation rental market you're considering.

Effective market research into Airbnb properties starts with accessing reliable short-term rental data. Begin by exploring Market Scores to identify promising locations, then dive deeper into specific metrics like occupancy rates, Average Daily Rates (ADR), and seasonality patterns. AirDNA's custom search filters let you narrow down properties based on specific criteria, helping you find the perfect investment opportunity or optimize your current listing performance.

If you’re wondering how to do market research for Airbnb properties before you buy them, you’re in the right place. Our Airbnb calculator tool lets you evaluate any address as a potential short-term rental investment. Simply enter the property address to see projected revenue, occupancy rates, and seasonality based on comparable properties in the area. This data-driven approach takes the guesswork out of Airbnb investing for beginners and seasoned investors alike. We also have a for-sale property feature that evaluates the performance potential of listings that are available for purchase today.

Not all neighborhoods within a city perform equally as short-term rentals. Submarket analysis allows you to zoom in on specific neighborhoods for your Airbnb business to identify microtrends and opportunities others might miss. Be smart with your Airbnb research and compare vacation rental metrics across different submarkets to find areas with the best combination of demand, pricing power, and growth potential.

While both platforms offer valuable insights, comprehensive short-term rental market research requires data from multiple sources. AirDNA combines Airbnb and Vrbo analytics to give you a complete picture of the vacation rental landscape. This integrated approach ensures you're not missing out on platform-specific trends or opportunities when developing your investment strategy.

The short-term rental market is dynamic, with trends shifting seasonally and sometimes even monthly. If you’re a real estate investor, we recommend conducting Airbnb investment analysis quarterly. Make more frequent checks during high season or when significant local events occur in your market of interest. This allows you to get a sense of how the short-term rental market data on occupancy changes over time. AirDNA's real-time data ensures you always have the most current short-term rental metrics to inform your decision-making.

Comprehensive vacation rental market research requires access to historical and forward-looking data on occupancy rates, pricing trends, booking patterns, and the competitive landscape. You'll also want to understand local regulations, demand drivers (like tourism attractions or business centers), and seasonality patterns around local rental properties. We provide insight into all of these variables in one platform, streamlining your Airbnb research and eliminating the need to cobble together information from multiple sources.

The days of guessing what guests want or how much to charge are over. Today's successful Airbnb hosts and investors rely on concrete short-term rental market data to make informed decisions. With AirDNA's Airbnb analytics, you can identify high-performing markets, understand seasonal patterns to optimize pricing year-round, anticipate market shifts before your competition, and set competitive rates for different types of property to maximize both occupancy and revenue.

Every journey to invest in Airbnb properties starts with understanding which markets perform best, what property types generate the highest returns, and how much revenue you can expect. Begin your real estate investing with AirDNA's Market Score for an at-a-glance view of a market's potential. As you become more comfortable, use custom filters to uncover opportunities that match your specific investment criteria. Our platform is designed to guide you through the pros and cons of your first Airbnb investment property as a first-time investor or to build a successful short-term rental portfolio as a seasoned professional.

Stop spending hours compiling spreadsheets from multiple sources. Focus on these critical data points for your Airbnb research: 

- Occupancy rates throughout the year, 
- Pricing trends by season and day of week, 
- Competitive insights from similar properties, 
- Future demand through pacing data, and 
- Investment metrics like cap rates and cash flow. 

AirDNA brings all these vacation rental market research elements together in one platform, helping you make decisions for your short-term rental business that drive stronger returns.

Getting the right information is everything in your Airbnb business, which is why we help you conduct Airbnb market research easily. Look beyond current performance to understand market trajectory. Analyze year-over-year trends in demand, rental income, pricing power, and competitive growth. Markets with consistent or increasing occupancy rates despite growing supply typically offer stronger long-term investment potential. Use AirDNA's historical data alongside forward-looking pacing information to identify vacation rental markets with sustainable growth rather than temporary spikes in popularity.