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Business PlansGrowing Your Vacation Rental Business with Brooke Pfautz from Vintory
In Episode 59 of STR Data Lab, Jamie Lane welcomes Brooke Pfautz, Founder and CEO of Vintory, who brings over 16 years of industry experience. Brooke shares his journey in the vacation rental sector, emphasizing his passion for numbers and metrics. He explains that Vintory focuses exclusively on the supply side, helping property managers in expanding their portfolios. He also discusses the concept of co-hosting and property management, noting that many short-term vacation rental managers began their careers as co-hosts.
Jamie and Brooke dive into critical concepts like customer acquisition cost and the lifetime value of new properties. Brooke outlines key growth strategies, including leveraging referrals, providing value to realtors, participating in community activities, and using direct mail—an effective technique in the sector. He highlights the importance of consistency and patience in marketing to attract and retain customers, drawing parallels between customer acquisition costs and lifetime value metrics in both the vacation rental and SaaS industries.
The episode also explores the potential benefits of diversifying into different markets. Brooke talks about Vintory's operational strategies and how his innovative approach to idea-sharing on LinkedIn led to his book, "Vacation Rental Secrets." This book offers insights from 52 top vacation rental managers, each sharing their top 10 industry mistakes, making it a valuable resource for investors.
Don't miss this episode for a deep dive into effective strategies for growth in the vacation rental industry.
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Connect with Brooke:
Vintory.com
brooke@vintory,com
https://www.linkedin.com/in/d-brooke-pfautz-1a4a4a1/
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Connect with Jamie on LinkedIn and Twitter:
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:
LinkedIn: https://www.linkedin.com/company/airdna/
Twitter: https://twitter.com/airdna
TikTok: https://www.tiktok.com/@airdna.co
Instagram: https://instagram.com/airdna.co
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Find AirDNA at these upcoming events!
Up Next:
Scaling Success in the Vacation Rental Industry with Julie George
In Episode 60 of STR Data Lab, Jamie Lane welcomes Julie George, a successful vacation rental manager, author, coach, and all-around industry expert. Julie recounts her impressive journey in the short-term rental industry, where she scaled her business from a single property in Cairns, North Queensland, to a portfolio of 130 properties within three years, generating over 8 million dollars on Airbnb. In 2019 she sold her entire portfolio and transitioned her focus to education and mentoring, guiding property managers worldwide in scaling their businesses and navigating unforeseen challenges.
Julie shares her unique business approach of relying on co-hosts for managing properties in various geographical locations, the importance of dynamic pricing, and the trends she sees burgeoning in the industry. She stresses the importance of implementing efficient systems and the philosophy of 'keeping it simple' to avoid overcomplicating growth, especially with the plethora of new technologies available. Jamie and Julie also explore the industry's shift toward mid-term rentals and boutique hotels, highlighting the need for a clear understanding of target markets.
Lastly, Julie sheds light on the upcoming STR wealth conference, painting it as a high-energy meeting hub for industry enthusiasts. Julie also offers free copies of her ebook 'Million Dollar Host' and a 15-minute Zoom call to the first five listeners who connect with her on social media.
Don't miss this informative episode filled with valuable insights and tips for success in the vacation rental industry!
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Connect with Julie:
https://linktr.ee/milliondollarhost
https://www.instagram.com/milliondollarhost/
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Signup for AirDNA for FREE👇
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Connect with Jamie on LinkedIn and Twitter:
LinkedIn: https://www.linkedin.com/in/jamiehlane/
Twitter: https://twitter.com/Jamie_Lane
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Connect with AirDNA on LinkedIn, Twitter, TikTok, and Instagram:
LinkedIn: https://www.linkedin.com/company/airdna/
Twitter: https://twitter.com/airdna
TikTok: https://www.tiktok.com/@airdna.co
Instagram: https://instagram.com/airdna.co
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Find AirDNA at these upcoming events!