The Power of Direct Bookings for Short-Term Rentals with Eric Goldreyer
In this episode of The STR Data Lab, Jamie Lane, Chief Economist at AirDNA, sits down with Eric Goldreyer, the CEO and Founder of Savvy, to discuss the direct booking revolution. With a career spanning nearly three decades in the vacation rental space—including the founding of bedandbreakfast.com and key roles at TurnKey Vacation Rentals—Eric brings unparalleled insights into the evolving dynamics of short-term rental (STR) distribution across booking platforms.
The conversation explores how property managers can reduce reliance on online travel agencies (OTAs), lower booking fees, and create a more personalized guest experience through direct booking. Eric shares how Savvy provides a no-fee marketplace designed to help STR operators build a sustainable and profitable business.
Here’s what you can expect from this episode:
- Why direct bookings matter: How eliminating high OTA fees can increase revenue for property managers.
- How Savvy is different: A no-fee model that lets hosts book direct vacation rentals without commission-based pricing.
- The future of short-term rental distribution: How professional STR operators can shift booking direct strategies to maximize profitability.
- The power of brand loyalty: Why repeat guests and direct relationships lead to long-term success.
By the end of this episode, you’ll have a clear understanding of how to leverage direct bookings to improve your bottom line while offering a superior guest experience.
Episode Highlights
The Evolution of Direct Bookings
Eric reflects on his journey in the vacation rental space, starting with bedandbreakfast.com in the 1990s. He discusses the early challenges of marketing short-term rentals, the shift from flat-fee listing sites to high-commission OTAs, and why property managers today need a direct booking strategy to stay competitive.
What Makes Savvy Different?
Savvy is a direct book marketplace that allows property managers to list their vacation rentals with no commission fees. Unlike traditional OTAs that take a percentage of every booking, Savvy gives hosts full control over pricing, branding, and guest communication.
Key benefits of Savvy’s model:
- No commission fees—hosts keep 100% of their booking revenue.
- Premium placement options—property managers can boost visibility when needed.
- Greater guest control—without an intermediary, hosts can personalize the booking process.
The Challenges of Competing with OTAs
While direct booking vacation rentals is a growing movement, Eric acknowledges that OTAs still dominate the market. He discusses strategies for attracting direct bookings, including:
- Improving direct booking websites with seamless UI/UX.
- Leveraging guest data for personalized marketing.
- Building strong brand recognition to drive repeat business.
The Future of Short-Term Rental Distribution
Eric envisions a future where property managers reduce dependence on OTAs and shift to direct booking models. He shares how Savvy aims to reshape the landscape by providing a cost-effective alternative that benefits both property managers and travelers.
“If we can help property managers move even 10-20% of their bookings off OTAs, that’s a game-changer for their profitability,” says Eric.
Actionable Takeaways for Hosts & Property Managers
- Prioritize direct booking to reduce reliance on third-party platforms.
- Improve your website to offer a seamless booking experience.
- Leverage guest data to build personalized marketing campaigns.
- Explore platforms like Savvy that offer book direct vacation rental solutions.
Ready to optimize your direct booking strategy? Listen to the full episode now!
Resources & Links
Explore Savvy: savvy.com
Eric Goldreyer on LinkedIn: Eric Goldreyer
Read More: How to Book Direct Vacation Rentals
Learn with AirDNA: Direct Booking Glossary Entry
Connect with Us
Jamie Lane on LinkedIn: Jamie Lane
Follow AirDNA for more insights: LinkedIn | Twitter | Instagram | TikTok
Up Next:

The Power of Automation in STRs: Turno’s Impact on Hosts & Managers
Managing a short-term rental (STR) is no small feat. From scheduling cleanings to handling maintenance and guest turnovers, hosts and property managers juggle a long list of responsibilities. What if you could put your short-term rental operations on autopilot?
In this episode of The STR Data Lab, AirDNA’s Chief Economist, Jamie Lane, sits down with Assaf Karmon, CEO and co-founder of Turno, to discuss how vacation rental automation is revolutionizing the industry. Turno is a platform designed to help STR owners and managers automate scheduling, source reliable cleaners, and ensure seamless property operations.
Jamie, a Turno user himself, shares his experience finding reliable cleaners for his rental in North Georgia, highlighting the efficiency and ease that Turno provides. Assaf details how automating your collaboration with Airbnb cleaning businesses can eliminate manual work, reduce scheduling headaches, and keep operations running smoothly—even in remote locations.
Here’s what you can expect from this episode:
- How automation tools for vacation rentals help hosts find, vet, and manage professional cleaners.
- Why vacation rental cleaning automation leads to better guest experiences and increased efficiency.
- The importance of building a redundant cleaning team to avoid last-minute cancellations.
- How automation extends beyond cleaning to maintenance tracking and inventory management.
- The risks of over-automation and how to maintain control while leveraging technology.
By the end of this episode, you’ll have a clear understanding of how to use automation to run your STR efficiently, giving you more time to focus on growing your business.
Episode Highlights
What is Turno?
Assaf explains how Turno simplifies vacation rental cleaning automation, helping hosts connect with experienced cleaners across the U.S., Canada, Australia, and Europe. The platform also includes features like cleaner vetting, guest cleanliness scores, and automated scheduling.
How Turno solves the biggest pain points for STR hosts:
- Hosts can find and hire pre-vetted, experienced cleaners who specialize in short-term rentals.
- Cleaners receive automatic job notifications, eliminating back-and-forth scheduling.
- Turno integrates guest cleanliness ratings from Airbnb to help hosts assess cleaner performance. Turno assigns cleanliness scores to the actual cleaner responsible for the job, helping hosts verify the quality of a cleaner’s work.
Beyond cleaning: The full scope of STR automation
Assaf details how Turno integrates with other property management tasks, such as:
- Automated maintenance tracking – Assign maintenance tasks as needed.
- Inventory management – Track and restock essential supplies like toiletries and linens.
- Guest check-out verification – Detect when guests leave early and notify cleaners to start sooner.
The risks of over-automation and how to manage them
Automation is powerful, but relying too much on technology without human oversight can backfire. Assaf highlights common pitfalls that hosts should be aware of:
- Cleaners failing to accept jobs on time, leading to delayed turnovers.
- Last-minute cancellations from a cleaner without a backup plan.
- Over-reliance on automation, assuming an STR will run indefinitely without human intervention.
Turno offers management-by-exception alerts to mitigate these risks. Hosts are notified if a cleaning hasn’t started on time or if no cleaner has accepted a job. Additionally, Turno’s support team can step in and manually source a cleaner in case of an emergency, ensuring that hosts never get stuck without a solution.
Success stories and takeaways
Assaf shares a real-world example of a host whose STR continued running seamlessly—even after they passed away. Turno ensured that cleanings, bookings, and payments continued without disruption, demonstrating how a fully automated Airbnb cleaning business can operate independently.
Final Thoughts: Why You Should Automate Your STR Today
Short-term rental automation isn’t just about convenience—it’s about freeing up your time to focus on scaling your business. Whether you manage a single property or oversee a large portfolio, Turno provides the tools to streamline your operations and eliminate unnecessary stress.
Resources & Links
Explore Turno: turno.com
Assaf Karmon on LinkedIn: Assaf Karmon
Read More:How to Automate Your Airbnb Business: 9 Ways to Get Started
Learn with AirDNA: Direct Booking Glossary Entry
Connect with Us
Jamie Lane on LinkedIn: Jamie Lane
Follow AirDNA for more insights: LinkedIn | Twitter | Instagram | TikTok