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AirDNA Data: US Virginia Harrisonburg

How is Harrisonburg performing?

47

Okay
Market Score

44

Investability

40

Rental Demand

36

Revenue Growth

46

Seasonality

54

Regulation

Annual Revenue

$17.1K

+3%

past year

Occupancy Rate

50%

+4%

past year

Average Daily Rate

$186.2

+3%

past year

Revenue per Available Rental (RevPAR)

$88.9

+6%

past year

Harrisonburg Performance Details

Total available listings

249

+3%

past year

Listings by rental channel

Channel

Airbnb (76%)

Vrbo (7%)

Both (16%)

Listings by rental size

Bedrooms

1 Bedroom (45%)

2 Bedroom (24%)

3 Bedroom (16%)

4 Bedroom (10%)

5+ Bedroom (5%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (28%)

91-180 nights (15%)

181-270 nights (23%)

271-365 nights (33%)

Listings by rental type

Type

Entire Home (81%)

Private Room (19%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (22.6%)

Moderate (62.8%)

Strict (14.2%)

Super Strict (0.4%)

Listings by Minimum Stay

1 Night (0.0%)

2 Nights (37.3%)

3 Nights (4.0%)

4-6 Nights (0.8%)

7-29 Nights (0.8%)

30+ Nights (57.0%)

What amenities do listings have?

Parking

95%

Aircon

94%

Internet

93%

Wireless Internet

93%

Heating

91%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
50.0%124
4.72
Vacay Away Vacation Rentals
30.0%289
4.34
Vacation Properties Made Simple
1-0.5%19
4.85

Occupancy

Occupancy Rate

50%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$1,711,039

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$50

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$50

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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