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AirDNA Data: US North Carolina Marshall

How is Marshall performing?

64

Good
Market Score

58

Investability

31

Rental Demand

31

Revenue Growth

60

Seasonality

60

Regulation

Annual Revenue

$20.5K

+3%

past year

Occupancy Rate

44%

+4%

past year

Average Daily Rate

$212.6

+3%

past year

Revenue per Available Rental (RevPAR)

$101.5

+6%

past year

Marshall Performance Details

Total available listings

289

+3%

past year

Listings by rental channel

Channel

Airbnb (56%)

Vrbo (10%)

Both (34%)

Listings by rental size

Bedrooms

1 Bedroom (44%)

2 Bedroom (28%)

3 Bedroom (16%)

4 Bedroom (5%)

5+ Bedroom (8%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (28%)

91-180 nights (19%)

181-270 nights (19%)

271-365 nights (34%)

Listings by rental type

Type

Entire Home (90%)

Private Room (10%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (19.4%)

Moderate (52.7%)

Strict (21.6%)

Super Strict (6.4%)

Listings by Minimum Stay

1 Night (0.3%)

2 Nights (58.1%)

3 Nights (13.1%)

4-6 Nights (1.4%)

7-29 Nights (2.4%)

30+ Nights (24.6%)

What amenities do listings have?

Parking

95%

Wireless Internet

94%

Internet

94%

Kitchen

92%

Heating

89%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Evolve
16-0.2%765
4.84
Yonder
110.0%179
4.79
Carolina Mornings
30.5%33
4.96
Mighty Tree Properties
20.0%55
4.99
Greybeard Rentals
11.0%2
5.00

Occupancy

Occupancy Rate

44%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,045,529

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$44

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$44

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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