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AirDNA Data: US Montana Missoula

How is Missoula performing?

38

Bad
Market Score

39

Investability

61

Rental Demand

33

Revenue Growth

27

Seasonality

46

Regulation

Annual Revenue

$21.6K

+3%

past year

Occupancy Rate

58%

+4%

past year

Average Daily Rate

$205.6

+3%

past year

Revenue per Available Rental (RevPAR)

$115

+6%

past year

Missoula Performance Details

Total available listings

979

+3%

past year

Listings by rental channel

Channel

Airbnb (60%)

Vrbo (11%)

Both (28%)

Listings by rental size

Bedrooms

1 Bedroom (42%)

2 Bedroom (30%)

3 Bedroom (19%)

4 Bedroom (8%)

5+ Bedroom (2%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (27%)

91-180 nights (23%)

181-270 nights (21%)

271-365 nights (29%)

Listings by rental type

Type

Entire Home (92%)

Private Room (8%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (24.8%)

Moderate (60.2%)

Strict (14.6%)

Super Strict (0.4%)

Listings by Minimum Stay

1 Night (0.0%)

2 Nights (41.3%)

3 Nights (14.5%)

4-6 Nights (3.1%)

7-29 Nights (1.8%)

30+ Nights (39.3%)

What amenities do listings have?

Internet

97%

Wireless Internet

96%

Heating

93%

Kitchen

92%

Parking

88%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
MountainTown VRM
330.4%1873
4.95
Plum Property Management
12-0.2%271
4.82
Evolve
10-0.1%308
4.76
Historic Great Falls Hotel
20.0%151
4.85

Occupancy

Occupancy Rate

58%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,160,642

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$58

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$58

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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