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AirDNA Data: US Missouri Branson

How is Branson performing?

50

Okay
Market Score

91

Investability

40

Rental Demand

44

Revenue Growth

8

Seasonality

40

Regulation

Annual Revenue

$26.6K

+3%

past year

Occupancy Rate

50%

+4%

past year

Average Daily Rate

$238.5

+3%

past year

Revenue per Available Rental (RevPAR)

$118

+6%

past year

Branson Performance Details

Total available listings

7,405

+3%

past year

Listings by rental channel

Channel

Airbnb (31%)

Vrbo (22%)

Both (47%)

Listings by rental size

Bedrooms

1 Bedroom (29%)

2 Bedroom (41%)

3 Bedroom (16%)

4 Bedroom (6%)

5+ Bedroom (9%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (22%)

91-180 nights (15%)

181-270 nights (22%)

271-365 nights (41%)

Listings by rental type

Type

Entire Home (91%)

Private Room (9%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (4.5%)

Moderate (61.3%)

Strict (30.0%)

Super Strict (4.2%)

Listings by Minimum Stay

1 Night (0.1%)

2 Nights (63.1%)

3 Nights (17.5%)

4-6 Nights (2.5%)

7-29 Nights (1.9%)

30+ Nights (14.9%)

What amenities do listings have?

Aircon

99%

Internet

99%

Parking

94%

Wireless Internet

94%

Heating

94%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Thousand Hills Vacations
3940.1%6508
4.76
Evolve
180-0.1%4803
4.76
Table Rock
1610.3%1678
4.65
RentBranson
1170.1%1120
4.90
Vacasa
112-0.3%977
4.48

Occupancy

Occupancy Rate

50%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,656,412

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$50

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$50

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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