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AirDNA Data: US Michigan Rockford

How is Rockford performing?

64

Good
Market Score

39

Investability

43

Rental Demand

54

Revenue Growth

52

Seasonality

53

Regulation

Annual Revenue

$25.4K

+3%

past year

Occupancy Rate

50%

+4%

past year

Average Daily Rate

$269

+3%

past year

Revenue per Available Rental (RevPAR)

$146.8

+6%

past year

Rockford Performance Details

Total available listings

56

+3%

past year

Listings by rental channel

Channel

Airbnb (57%)

Vrbo (11%)

Both (32%)

Listings by rental size

Bedrooms

1 Bedroom (32%)

2 Bedroom (29%)

3 Bedroom (21%)

4 Bedroom (9%)

5+ Bedroom (9%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (27%)

91-180 nights (20%)

181-270 nights (25%)

271-365 nights (29%)

Listings by rental type

Type

Entire Home (77%)

Private Room (23%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (26.8%)

Moderate (69.6%)

Strict (3.6%)

Super Strict (0.0%)

Listings by Minimum Stay

1 Night (0.0%)

2 Nights (32.1%)

3 Nights (16.1%)

4-6 Nights (3.6%)

7-29 Nights (5.4%)

30+ Nights (42.9%)

What amenities do listings have?

Parking

98%

Internet

93%

Wireless Internet

93%

Heating

91%

Aircon

89%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
LiveSuites
90.1%152
4.57

Occupancy

Occupancy Rate

50%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$2,536,700

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$50

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$50

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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