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AirDNA Data: US Massachusetts Gloucester

How is Gloucester performing?

55

Okay
Market Score

57

Investability

61

Rental Demand

52

Revenue Growth

12

Seasonality

46

Regulation

Annual Revenue

$36.5K

+3%

past year

Occupancy Rate

58%

+4%

past year

Average Daily Rate

$441.7

+3%

past year

Revenue per Available Rental (RevPAR)

$248.5

+6%

past year

Gloucester Performance Details

Total available listings

421

+3%

past year

Listings by rental channel

Channel

Airbnb (44%)

Vrbo (19%)

Both (37%)

Listings by rental size

Bedrooms

1 Bedroom (25%)

2 Bedroom (22%)

3 Bedroom (27%)

4 Bedroom (16%)

5+ Bedroom (10%)

Rental growth in the last 12 months

Active Listings

+8%

past year

Listings by annual availability

Available

1-90 nights (29%)

91-180 nights (33%)

181-270 nights (24%)

271-365 nights (14%)

Listings by rental type

Type

Entire Home (94%)

Private Room (6%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (7.0%)

Moderate (59.5%)

Strict (22.8%)

Super Strict (10.8%)

Listings by Minimum Stay

1 Night (0.0%)

2 Nights (35.4%)

3 Nights (25.9%)

4-6 Nights (16.4%)

7-29 Nights (10.7%)

30+ Nights (11.6%)

What amenities do listings have?

Internet

100%

Wireless Internet

100%

Parking

92%

Kitchen

92%

Heating

90%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Atlantic Vacation Homes
29-0.1%49
4.49
Vacasa
81.0%91
4.56
Unique Edge Management
70.8%107
4.85
Shore Way Management
70.2%300
4.95
Evolve
30.0%51
4.97

Occupancy

Occupancy Rate

58%

+5%

past year

Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$3,650,589

+5%

past year

How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$58

+5%

past year

Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$58

-7%

past year

Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

2023
2022
2021
2020
2019
2018
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