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AirDNA Data: US California Santa Rosa

How is Santa Rosa performing?

52

Okay
Market Score

35

Investability

52

Rental Demand

42

Revenue Growth

50

Seasonality

47

Regulation

Annual Revenue

$45.9K

+3%

past year

FebAprJunAugOctDecFeb
Occupancy Rate

53%

+4%

past year

JanMarMayJulSepNov
Average Daily Rate

$448.8

+3%

past year

JanMarMayJulSepNov
Revenue per Available Rental (RevPAR)

$214.2

+6%

past year

JanMarMayJulSepNov

Santa Rosa Performance Details

Total available listings

800

+3%

past year

Listings by rental channel

Channel

Airbnb (55%)

Vrbo (10%)

Both (35%)

Listings by rental size

Bedrooms

1 Bedroom (41%)

2 Bedroom (16%)

3 Bedroom (19%)

4 Bedroom (15%)

5+ Bedroom (9%)

Rental growth in the last 12 months

Active Listings

+8%

past year

JanFebMarAprMayJunJulAugSepOctNovDec100125150175200Active Listings

Listings by annual availability

Available

1-90 nights (37%)

91-180 nights (17%)

181-270 nights (14%)

271-365 nights (33%)

Listings by rental type

Type

Entire Home (82%)

Private Room (18%)

Shared Room (0%)

Listings by Cancellation Policy

Flexible (10.4%)

Moderate (65.7%)

Strict (21.4%)

Super Strict (2.5%)

Listings by Minimum Stay

1 Night (0.1%)

2 Nights (33.5%)

3 Nights (17.6%)

4-6 Nights (3.6%)

7-29 Nights (4.1%)

30+ Nights (41.0%)

What amenities do listings have?

Internet

99%

Wireless Internet

99%

Heating

94%

Parking

90%

Kitchen

85%

Who are the largest property managers?

Property ManagerListingsAnnual ChangeReviewsAverage Review
Plushy
1616.0%21
4.14
AvantStay
13-0.1%557
4.66
Vacasa
9-0.3%509
4.62
wine country vacation rentals
8-0.1%1216
4.84
WorldMark
50.0%70
4.83

Occupancy

Occupancy Rate

53%

+5%

past year

Apr: 80Aug: 30
Booking lead time
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Length of stay
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

JanFebMarAprMayJunJulAugSepOctNovDec1.6K%2.4K%3.2K%4K%4.8K%% Booked
2023
2022
2021
2020
2019
2018

Revenue

Average revenue

$4,591,419

+5%

past year

Apr: 80Aug: 30
How much revenue did listings earn per month?

Average revenue over the last 5 years

+3%

past year

JanFebMarAprMayJunJulAugSepOctNovDec$1.6K$2.4K$3.2K$4K$4.8KCurrency
2023
2022
2021
2020
2019
2018

Rates

Revenue per available rental (RevPAR)

$53

+5%

past year

Apr: 80Aug: 30
Revenue per available rental
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Revenue per available rental (RevPAR) over the last 5 years
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What was the average daily rate?

Average daily rate over the last 5 years

-3%

past year

JanFebMarAprMayJunJulAugSepOctNovDec$1.6K$2.4K$3.2K$4K$4.8KCurrency
2023
2022
2021
2020
2019
2018

Revenue per available rental (RevPAR)

Revenue per available rental

$53

-7%

past year

Apr: 80Aug: 30
Weekend revenue per available rental (RevPAR)
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What percentage of the month was occupied?

Average monthly occupancy over the last 5 years

+3%

past year

JanFebMarAprMayJunJulAugSepOctNovDec$1.6K$2.4K$3.2K$4K$4.8KCurrency
2023
2022
2021
2020
2019
2018
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